The Yankee Group released a new report at Mobile Internet World 2008 today that concludes the success of the mobile...
October 22, 2008
The Yankee Group released a new report at Mobile Internet World 2008 today that concludes the success of the mobile Internet depends on its ability to become a standardized open environment, like the fixed Internet.
The report, Opening the Mobile Internet, explains how open mobile Internet access will create a massive opportunity for the extension and creation of new and traditional Internet applications, services, use cases and sources of information, and set off a wave of changes within the industry in the next five years.
Among the changes:
* Prices will flatten. Competition, growing wireless broadband availability and the threat of alternate business models will all flatten pricing.
* New service brokers will enter the market. Assuming a la carte access models will come into play, there will be an expanded market for subscriber identity management, as well as an entity that can broker connectivity and offer device vendors the opportunity to participate in service activation revenue streams.
* One device will not suffice. Mobility will become part of non-traditional devices and the gadget drawer will remain crowded.