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Wi-Fi to carry up to 60% of mobile data traffic by 2019

June 17, 2015  

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New research from Juniper Research forecasts that Wi-Fi networks will carry almost 60% of smartphone and tablet data traffic by 2019, reaching over 115,000 PB (Petabytes) by 2019, compared to under 30,000 PB this year – representing almost a four-fold increase.

The new research — Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019 — found that mobile data offload, (data migration from a mobile network to a Wi-Fi network), offers several key benefits to industry stakeholders. Offload not only addresses the issue of patchy coverage, but also has the potential for the creation of new services such as VoWi-Fi (Wi-Fi Calling) and to increase the usage of existing 3G/4G services.

Other global mobile data traffic highlights include:

* Global mobile data traffic generated from devices including smartphones, feature phones and tablets forecast to exceed 197,000PB in 2019.

* Juniper estimates global smartphone data consumption to be nearly twice the amount of tablet traffic in 2015.

* Developing markets such as the Indian Subcontinent are forecast to witness higher growth rates and increased market share of the total mobile data traffic over the next five years; with operators in India already witnessing close to 100% y-o-y growth in data usage.

* North America and West Europe will together account for over 50% of the global mobile data being offloaded in 2019.

The whitepaper, ‘Wi-Fi Calling Operators’ is available to download from the Juniper Research web site together with further details of the new research.