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WCT takes ‘dead aim’ at lack of women in top jobs

November 12, 2014  

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Women in Communications and Technology (WCT) today announced that it is accepting applications for The Protégé Project, a new program designed to spur female leadership in Canada’s communications, media and technology sectors.

A partnership with Catalyst Canada, a global nonprofit organization expanding opportunities for women and business, and Shaw Communications, The Protégé Project, according to the WCT,  will see “fast-tracking senior women executives matched with sponsors who will give them a leg-up to the industry’s top decision-making positions and a direct line to influence innovation in the digital economy.”

Women in Communications and Technology is a grassroots community network of more than 3,000 members run by 300 volunteers.  It was created 22 years ago to inspire and advance women as leaders and contributors to Canada’s digital marketplace.

“The Protégé Project will boost women’s representation in power positions in a way that’s never been done before,” says Janice McDonald, chair of the national board of directors at WCT. “It will encourage cross-sector partnerships; sponsors and women they champion won’t necessarily be in the same industry or even the same job stream.”

To date, 12 C-level executives have signed on to be paired with qualified, aspiring women who are already top performers at senior levels.

“The “sponsors” will pick up where “mentors” often leave off,” the association said.

Further information is available at

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