Research and consulting firm Strategy Analytics predicted today that by the end of the decade more than 41 million ...
October 3, 2006
Research and consulting firm Strategy Analytics predicted today that by the end of the decade more than 41 million North American business users will spend over US$10 billion annually on wireless enterprise data services.
Its latest Wireless Enterprise Strategies service report — Wireless Enterprise User-Level Market Forecast — also concludes that enterprise mobile e-mail will eclipse Short Messaging Service as the prime revenue generator as early as 2009.
IM and ‘presence’ are also identified as hot trends as businesses realize the benefits of a mode of real time non-voice mobile communications, and ranks of internet-savvy young adults enter the workforce.
Strategy Analytics analysts cite dramatically lower costs, vastly improved user experiences and thinner, more stylish QWERTY devices as key demand catalysts for mainstream business adoption.
“Climbing to over US$8 billion in revenues, we expect the category of personal productivity tools including e-mail, SMS and IM to continue to dominate wireless enterprise data revenues through 2010,” said Antoine Mathiaud, senior analyst and author of the report.
“As mobile e-mail becomes the next mobile enterprise cash cow, Instant Messaging — with staggering year-on-year revenue growth exceeding 100% — is the next rising star in the enterprise mobility space.”