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Productivity evolution underway: Blackberry

October 2, 2014  

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A global study released today revealed bold new perspectives on productivity, driven by modern, mobile workers who define productivity as less about “doing” and more about “achieving,” according to research firm GfK and BlackBerry Ltd.  Smartphone users value features and functionality that enable them to be more in control, deliver greater impact and attain increased success, the two say.

Rather than simply ploughing through a to-do list, modern productivity means consciously creating more time to focus on the things that matter most.

The study found that 67% of business smartphone users indicated they are “always looking to improve their productivity” and 69% are “constantly looking for new ways to get things done as efficiently as possible.”

When it comes to completing tasks, ‘just doing’ is no longer enough – 65% of business smartphone users say it is important to have a “substantial impact” on the outcome of their work and to gain a greater sense of achievement in what they do.

“Smartphones have made a major impact on the way we conduct business and communicate with friends and family, driving our ambitions to be productive in order to change the way we contribute to work, our communities and society,” said John Chen, executive chairman and CEO, BlackBerry.

The study found that priorities for achievement and balance may differ for each person, but common themes included:

* Ability to add value to work and take on additional projects of interest

* Being more present in family life; time with loved ones

* Making a difference in your community and society

* Pursuing personal interests outside of work; seeking a healthy balance

* Bettering yourself by pushing yourself in work or personal life

The study was commissioned by BlackBerry and conducted independently by GfK, with more than 9,500 participants in 10 countries working at companies ranging from SOHO to SMB to enterprise.


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