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MSPs need to ‘up their game,’ says AVG exec

October 22, 2014  

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Roughly one-in-four (26%) small- to medium-sized businesses (SMBs) and managed services providers (MSPs) expect the Internet of Things (IoT) including multiple devices, wearables and cloud-based services in general to generate more money for them than any of the other current big IT trends, according to a new survey released today by online security company AVG Technologies N.V.

Almost three out of five (57%) SMBs agreed that IoT will help boost their revenues, a sentiment that was echoed by around two-thirds (67%) of MSP respondents.  However just 18% of SMB respondents thought their IT provider was ahead of the curve regarding IoT management while 70%% of MSPs themselves admitted the need to adapt their services to meet customer expectations in this regard.

“Our MSP partners are telling us that the ‘Internet of Things’ is the one IT trend making an immediate difference to their bottom line and the business customers that they serve.  A massive seven out of 10 stated they need to amend their offerings to enable business growth,” said Mike Foreman, AVG’s general manager, SMB.

The study, which involved interviews with 1,770 small businesses and MSPs in Canada, the U.S., the UK, Germany and Australia, also revealed more than half (55%) of MSP respondents say customers are demanding Internet of Things related services and over three quarters (77%) are planning to expand their service/product portfolio.

“The study shows clearly that as businesses grow to rely more and more on the Internet of Things and Cloud-based services to help generate revenue most MSPs are still some way short of being ready to help customers manage this,” said Foreman. “The research strongly indicates that MSPs need to significantly up their game and demonstrate enhanced levels of protection and control over their customers’ ever changing data and device needs.”

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