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Maple Leafs, SAS announce software analytics deal

October 16, 2014  

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The Toronto Maple Leafs and business analytics software vendor SAS Canada today announced a partnership that will see the hockey club use SAS analytics to help analyze aspects of the team’s performance. The analytics initiative includes applying a data-driven approach to everything from player performance to on-ice strategy.

“This partnership will add a valuable layer of context to our decision-making process,” said Kyle Dubas, assistant general manager of the Maple Leafs. “Analytics are a big part of the future of sport.”

The team will leverage SAS Analytics including data visualization to empower a data driven approach to maximize team potential; applying analytics to support: drafting, contract negotiations, on ice strategy and performance style of play and more, the two organizations said in a release

“For decades, the sport of baseball in particular has used a data-driven approach for decisions regarding roster construction and strategy. Over the last 10 years, a lot of great work has been done in hockey by independent analysts, which has built a strong base of objective analysis.”