IDC Canada www.idccanada.com today identified five small and medium business (SMB) groups or clusters in Canad...
February 18, 2009
IDC Canada www.idccanada.com today identified five small and medium business (SMB) groups or clusters in Canada based on attitudes to Information and Communications Technology (ICT) and usage.
As a group, the companies named, SMB 2.0s, have distinct attitudes among SMBs, and this is reflected in their success and spending on ICT,” says Paul Edwards, Director of Canadian SMB and Channel Strategies Research at IDC Canada.
“Most ICT vendors identify prospects in the SMB market through segmenting by characteristics such as company size and industry,” he adds.
“However, ICT spending in the SMB market is not wholly defined by these factors. IDC Canada’s SMB cluster analysis strongly validates this point and helps vendors understand how to enhance segmentation strategies for higher-yield prospecting.”
In the recently released report, Cluster Analysis of SMBs in Canada: Targeting SMB 2.0s (IDC #CA20SMBC9), IDC Canada presents the results of its cluster analysis of small and medium sized businesses, with a specific focus on the “SMB 2.0” cluster and its high value as a target market.