November 28, 2015
IBM Corp. this week announced a new cloud-based service that it said enables developers to automatically translate cloud and mobile apps into the world’s most-spoken languages.
IBM Globalization Pipeline, now available in beta on Bluemix, IBM’s Cloud platform, opens up new global markets to companies without requiring them to rebuild or redeploy their apps, the company said in a release.
The beta version will support English as the base language and nine additional languages including: French, German, Spanish, Brazilian Portuguese, Italian, Japanese, Simplified Chinese, Traditional Chinese, and Korean.
A 2014 survey by Common Sense Advisory of more than 3,000 consumers in 10 non-English speaking countries spanning Europe, Asia, and South America shows that 75% prefer to buy products in their native language. Sixty percent rarely or never buy from English-only websites.
“For retailers and companies with consumer-facing apps, this service helps meet the criteria for expanding customer reach and loyalty in today’s fastest growing markets – in which shoppers are increasingly turning to online and mobile experiences,” IBM said.
Key features of IBM’s Globalization Pipeline service for Bluemix include:
* Machine translation combined with human post-editing capabilities to ensure quality and consistency;
* Support for a variety of app source file formats; and,
* A set of open source software development kits (SDKs) which enable developers to update translations transparently without having to rebuild or deploy their apps.