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IBM cloud service can turn tweets into ‘business insights’

March 17, 2015  

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IBM Corp and Twitter Inc. today announced the availability of what they described as “industry-first cloud data services” that allow business professionals and developers to extract actionable business insights from Twitter data.

“Twitter is like no other data source in the world,” IBM said in a release. “It is a real-time, public, conversational and global information platform where voices from around the world are speaking about every topic imaginable.

“But for business professionals to do more than social listening — to be able to use Twitter data to inform their organization’s most essential decisions — they must first isolate the signal from the noise.”

IBM said it does this by this by enriching and analyzing Twitter data in combination with millions of data points from other streams of public and business data such as weather forecasts, sales information and product inventory stats touncover powerful correlations that drive more actionable insights.

“So much of business decision making relies on internal data such as sales, promotion and inventory,” said Chris Moody, vice president of data strategy at Twitter. “Now with Twitter data, customer feedback can easily be incorporated into decision making.”

IBM said the new analytics services on the cloud will help businesses and developers:

* Search, quickly explore and then mine enriched Twitter content and  aggregated insights through IBM’s Insights for Twitter service on Bluemix.

* Through Watson Analytics immediately pull Twitter data into any project in order to identify and explain hidden patterns and relationships to accelerate the understanding of why things happen and what’s likely to happen.

“The partnership between IBM and Twitter helps businesses tap into billions of real-time conversations to make smarter decisions,” said Glenn Finch, global leader of big data and analytics for IBM Global Business Services. “Twitter data is now able to inform decision-making far inside organizations.”

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