October 25, 2016
IBM Corp. today introduced new Watson-powered cognitive services for its Cloud Video technology that it said are designed to transform how organizations unlock data-rich insights for video content and audiences. The new services, it added, can help deliver differentiated, personalized viewing experiences for consumers.
“Digital video is a booming area for content but remains largely untapped for insights as part of the more than 80% of data in the world that’s unstructured, making it difficult to process,” the company said in a release. Applying cognitive technology is believed to be a critical next step for mining and analyzing the complex data in video so companies can better understand and deliver the content consumers want.
Accessible through the IBM Cloud, these new services analyze video data that can otherwise be difficult and time-consuming to manually process, IBM said.
“With streaming video increasingly being used to broaden audiences for live events, (we) have combined the Watson Speech to Text and AlchemyLanguage APIs with IBM Cloud Video technology for a new service that tracks consumer feedback while the event is happening,” the company said. “The new experimental technology is designed to process the natural language in the streaming video and simultaneously analyze social media feeds to provide word-by-word analysis of audience sentiment to a live event.
“This capability, now in the demonstration phase with clients, could be used by companies to gauge and adjust to audience reaction before a speaker has even left the stage. At a product unveiling, for example, viewer enthusiasm might rise or fall when specific features are mentioned, providing valuable insights on aspects of the product that are important to consumers and should be stressed in the future.”