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Ericsson targets ‘digital economy’ with pre-MWC launch

February 19, 2015  

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Ericsson today announced seven new additions to its hardware, software and services offerings it says are aimed at allowing organizations of any size to be transformed into a “true digital company.” All will be on display in one form or another and discussed by company executives next month at Mobile World Congress 2015 in Barcelona, Spain.

“How companies can transform into becoming a true digital company is one of the hottest topics in the industry,” Ericsson said. “Both enterprises and operators must adapt its operations to meet their customers and business demands on digital experiences. For larger operators, big data and analytics are strategic topics. They are seeking to convert their investments in analytics tools into business results.”

Announced were:

* Digital Telco Transformation, a new offering that combines consulting and systems integration services with operational and business support systems (OSS/BSS) portfolio.

* Ericsson Expert Analytics 15.0, a software suite that allows operators to predict customer satisfaction and automatically take closed-loop actions to improve it. It contains Ericsson’s patent-pending service level index (SLI), a customer satisfaction score that captures and measures the

* The Ericsson modular Radio System, which the company says “will redefine how mobile networks are built. The system has a modular architecture that expands to the changing demands on the road to 5G with multi-standard, multi-band and multi-layer technology.”

* The Router 6000 Series, Ericsson’s first router for backhaul and aggregation, which combines IP transport and radio. It is designed to meet the need for high-performance backhaul and precise synchronization required today and with evolution to LTE Advanced, 5G and M2M.

* Networks Software 15B (release B, 2015), which delivers new capabilities in the areas of radio access, cloud and  virtualization, as well as in the network management and control domain. Upon introduction, the new Ericsson Radio System will also operate with Networks Software 15B.

* App Experience Optimization, a new service that enables operators to consider all aspects of network performance, while keeping up to date with the latest developments in the “ever-changing app ecosystem,” as well as regional variations in usage patterns and behaviours.

* Media Delivery Network, a software and services set that allows operators to deliver both managed and unmanaged content across fixed and mobile networks.

“With video already representing 45% of all traffic in mobile networks and our prediction that traffic will increase eight-fold overall by 2020, network operators need a transformative media delivery (offering) that allow them to turn this costly demand on networks into sustainable growth,” said Ove Anebygd, vice president and head of solution area media at Ericsson.


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