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Deloitte Canada’s 2010 TMT Predictions reveal: Good enough becomes better than perfect

As economies emerge from the global recession, the technology, media and telecommunications (TMT) sectors cont...

January 20, 2010  

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As economies emerge from the global recession, the technology, media and telecommunications (TMT) sectors continue to evolve at a rapid pace and will have strategic implications for TMT companies, Canadian businesses and consumers, says Deloitte.


This week, the firm unveiled its 2010 global TMT Predictions reports and launched its cross-country road show presentation series.


“While last year’s predictions revolved around the economic downturn, this year’s predictions are all about the mobile Internet,” says John Ruffolo, National Leader, Technology, Media & Telecommunications Industry Group at Deloitte.


“Yesterday’s technologies can’t keep up with tomorrow’s consumers. Clearing the network traffic jams created by new mobile devices will not be easy and will have serious ramifications for customers and carriers alike.”


Now in its ninth year, Deloitte’s TMT Predictions are an annual series of global insights that showcase emerging global TMT trends that will significantly impact businesses and consumers in the coming year and beyond. The 2010 TMT Predictions are based on research, in-depth interviews and input from Deloitte clients and alumni, industry analysts, leading global TMT executives, 100 TMT C-suite executives from around the world, and more than 6,000 Deloitte TMT member firm practitioners.


This year’s Canadian TMT Predictions demonstrate that consumers and enterprises want to access data anywhere, anytime, and on any screen —but want to do so economically.


“This tension is driving the TMT world to opt for solutions that may not be perfect, but are good enough,” says Duncan Stewart, Director of Deloitte Canada Research.


“Canadians and Canadian companies are at the front lines of the battle between demand for data and the realities of pricing.  We may not have been the first country in the world to get the iPhone or the Amazon Kindle Reader, but our companies, our people and our regulators are facilitating the mobile Internet revolution and changing the ways that technology, media and telecommunications are bought, sold and used.”


“This theme of innovative disruption is changing both the telecom and the media worlds. At the same time as cloud computing is set to take off in 2010 — disrupting the hardware and software industries — growth in online advertising is reaccelerating, further disrupting the world of traditional media advertising.”


Full details of both the top 10 Canadian and global TMT Predictions are available online at