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Canadian SMBs’ online presence severely lagging, report reveals

March 20, 2014  

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Only 45.5% of small Canadian businesses have an online presence, according to the 2014 Factbook from the Canadian Internet Registration Authority, the organization that manages the .CA domain.

The troubling statistic is contained in CIRA’s annual collection of data and information that provides an overview of the health of the global domain name industry, the Canadian Internet, and .CA’s place in it.

It compiles findings from CIRA’s own primary research, carried out with the assistance of the Strategic Counsel and ZookNIC Internet Intelligence, with publicly available data from Statistics Canada, Ipsos Reid, ComScore, Websense, TNS Digital Life and the Organisation for Economic Cooperation and Development.

Among this year’s findings about Canadians’ online retail habits:

* 87% of Internet users consider it “somewhat important,” or “very important” for Canadians to have .CA.

* Half of Canadians who expressed a preference also said they prefer .CA over .COM for business use, and for online activities that require the disclosure of personal information such as shopping or banking.

* 74% of Canadians reported that they search online, and compare goods and services, before committing to a purchase.

* Among small businesses, only 41.1% have a Web site versus 91.8% of large enterprises.

* Canadians continue to be heavy consumers of online video, ranking second in the world behind the U.K., at 24.8 hours per month.

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