Upwards of 47% of Canadian executives say the amount of information they have overwhelms them. At the same tim...
May 4, 2010
Upwards of 47% of Canadian executives say the amount of information they have overwhelms them. At the same time, 96% of the executives surveyed said it is important to have access to information to make better informed business decisions. These are just some of the findings of a recent SAS/Leger Marketing survey released today.
“In the information age, business leaders need their information to be easy to understand, accurate, and timely. Put these three together and it becomes useful,” said Jean-François Ouellet, associate professor, Department of Marketing at University of Montreal’s HEC Montreal business school.
“If any of these three pillars fails, the system fails. If you can’t understand the information it really doesn’t matter how accurate or timely it is. In the end, it won’t have much business value.”
“Given that we live in the information age, I am surprised that IT is so low on the list,” said Cameron Dow, vice president of marketing with SAS Canada. “There is a massive opportunity for organizations to make better use of their information to get a competitive edge, and that includes producing better products and becoming more customer centric. Canada will find it self lagging the rest of the world if we don’t start using information more effectively.”