September 26, 2016
Adobe and Microsoft Corp. today announced plans at the Microsoft Ignite conference in Atlanta for a strategic partnership the two said will help enterprise companies “embrace digital transformation.” “Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft.
With the partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Microsoft, in turn, will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition.
The two companies said in a release they are “collaborating to create standardized data models for their marketing and business applications — leveraging artificial intelligence, machine learning and advance analytics — that customers can use to create new data-driven sales and marketing capabilities.
“Adobe and Microsoft intend to make the data models extensible to enterprise customers, as well as third-party developers and partners, in order to foster innovation and development.”