Unified Communications, merging IP telephony, conferencing and collaboration, messaging and other forms of int...
November 25, 2009
Unified Communications, merging IP telephony, conferencing and collaboration, messaging and other forms of integrated information exchange, are on a steeply rising curve of adoption in the enterprise.
According to a new ABI Research study, the market’s size was just US$302 million in 2008, but will rise quickly to nearly US$4.2 billion in 2014.
The study notes that this market is far from monolithic. “Companies have been buying only those component technologies that they think will deliver immediate value,” says ABI Research practice director Stan Schatt. “It’s only later that they start tying it all together as true Unified Communications.
“Once that happens, synergies multiply: for example, many companies have messaging by voice and e-mail, but when they are integrated, a user can “see” voicemails and have e-mails read aloud. Such synergies can deliver increased productivity and efficiency, and greater customer satisfaction.”
Despite the large potential, ABI notes that Unified Communications vendors won’t find it all plain sailing. They are up against internal corporate “turf wars,” a widespread lack of understanding of the benefits Unified Communications can deliver, and a high initial cost.