October 29, 2014
Twitter and IBM Corp. today announced a major partnership the two predicted will help “transform how businesses and institutions understand their customers, markets and trends.”
IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service that the company says “brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications.”
Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM Bluemix platform-as-a-service.
“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM chairman, president and CEO.
The two said they will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint offering will integrate Twitter data with IBM ExperienceOne customer engagement offerings, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers.
Dick Costolo, CEO of Twitter, predicted that the partnership will change the way “business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”