Connections +
News

Study reveals cloud being used for ‘competitive advantage’

IBM Corp. reports that organizations gaining competitive advantage through high cloud adoption are reporting almost double the revenue growth and nearly 2.5 times higher gross profit growth than peer companies that are more cautious about cloud...


October 25, 2013  


Print this page

IBM Corp. reports that organizations gaining competitive advantage through high cloud adoption are reporting almost double the revenue growth and nearly 2.5 times higher gross profit growth than peer companies that are more cautious about cloud computing.

The findings come from a recent survey conducted with more than 800 cloud decision makers and users worldwide.

IBM’s survey also revealed that the cloud’s strategic importance to decision-makers, such as CEOs, CMOs, finance, HR and procurement executives, is “poised to double from 34% to 72% — vaulting over their IT executive counterparts at 58%.”

The survey found that one out of five organizations is ahead of the curve on cloud adoption and achieving competitive advantage — not just cutting costs and driving efficiency — through cloud computing. 

Compared to more cautious cloud adopters, leading organizations are:

* 117% more likely to use cloud to enable data-driven decisions

* 79% more likely to rely on cloud to locate and leverage expertise anywhere in the ecosystem for deeper collaboration.

* 66% are using cloud to strengthen the relationship between IT and lines of business and the majority are using cloud to integrate and apply mobile, social, analytics and big data technologies.