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Smart phones to account for 53% of sales by 2015: Pyramid

Total handsets sold to end users globally will reach 1.46 billion in 2011, while smart phone sales will account for 27% of total handset sell-through. Driven by demand for inexpensive Android models, this figure will almost double to 53% in...


May 6, 2011  


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Total handsets sold to end users globally will reach 1.46 billion in 2011, while smart phone sales will account for 27% of total handset sell-through. Driven by demand for inexpensive Android models, this figure will almost double to 53% in 2015, according to Pyramid Research’s quarterly smart phone forecast released this week.

 “Much of the projected total market growth in 2011 will come from the Africa and Middle East (AME) region, which will see a strong demand for low-end smart phone models, ultra low-cost handsets and dual-SIM and full touch-screen feature phones,” says Stela Bokun, Senior Analyst and Practice Leader for Mobile Devices at Pyramid.

“The main drivers of the demand in the developed markets will be the launches of a number of flagship high-end devices and new features and technologies. However, inexpensive smart phone models, particularly those from Huawei and ZTE, also will be in high demand in some of the richest Western European, Asian and North American markets.”

Android-based smartphones will continue to shake the smart phone world, but Pyramid’s recent findings predict that by 2015, Windows Phone will overtake Android and other major competitors and establish itself as the leader in the smart phone operating system space.