Smart phone users are generating two-thirds of total mobile cellular traffic worldwide despite the fact that o...
November 3, 2010
Smart phone users are generating two-thirds of total mobile cellular traffic worldwide despite the fact that only 13% of mobile subscribers use them, according to the latest research from Informa Telecoms & Media.
As these users spend more time on the Internet, the traffic that each one generates, their average traffic per user (ATPU), will increase by a staggering 700% over the next five years.
Informa estimates that ATPU per smart phone currently averages 85 MB per month. The iPhone is the highest-traffic-generating device followed by Android devices. It will retain this lead, Informa Telecoms & Media believes, because Android devices will be spread across high-, mid- and low-user segments.
“The traffic disparity between smart phone and non-smart phone is most pronounced in North America where 86% of mobile data traffic is currently generated by smart phone users, notably those using an iPhone or high-end Android devices,” notes Malik Kamal-Saadi, principal analyst at Informa.