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Sandvine CEO: Facebook killer app for price certainty

During a panel discussion on social networking this week at the Canadian Telecom Summit, Dave Caputo, CEO of Sandvine Inc., pointed to Facebook as the “killer app” for mobile operators looking to implement price certainty for their...


June 4, 2012  


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During a panel discussion on social networking this week at the Canadian Telecom Summit, Dave Caputo, CEO of Sandvine Inc., pointed to Facebook as the “killer app” for mobile operators looking to implement price certainty for their subscribers. The social networking panel also included Jacob Glick, senior policy counsel Canada, Google Canada, Ken King, director of telco & media convergence at SAS Institute and Keith McArthur, vice president social media at Rogers Communications Inc.

“We are finding that 50% of smart phones are actually connecting to Facebook every hour of every day, which perhaps is not surprising when you see Facebook icons on the home pages of most Web sites,” said Caputo. “Facebook is a highly valued application with predictable data volumes that require a minimum amount of bandwidth.  This is the perfect scenario to implement tiered service plans that offer price certainty for subscribers and cost certainty for service providers.”

Sandvine’s network data is derived from a selection of their 200-plus communication service provider customers and aggregated in semi-annual Global Internet Phenomena reports. 

The firm’s Network Analytics is a business intelligence tool that measures network performance to help gain insight into network trends and subscriber usage with executive-style dashboards.