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Samsung overtakes Apple in smartphones shipped

Data from mobile analyst firm Juniper Research shows that Samsung took over the market share lead from Apple during the third quarter of this year.


November 2, 2011  


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Data from mobile analyst firm Juniper Research shows that Samsung took over the market share lead from Apple during the third quarter of this year.

“An estimated 22% of 115 million smartphones shipped were from the Korean giant, compared with Apple’s 15%,” Juniper said. “While Apple continues to find success with its premium iPhone range, its main rival is finding success with handsets at a range of price points.

“Flagship model, the Galaxy S II has continued the success of the first generation device, while compelling new smartphones including Galaxy Note (5.3″ display) are poised to shake-up the market.”

However, Juniper added that with Apple’s iPhone 4S selling four million in the first three days, Samsung will have to pull-out all the stops to keep the Cupertino, Calif.-based company from re-taking top spot.

While the “4S is essentially an iPhone 4 with hardware upgrades, Siri is going to be a killer app for Apple,” said Daniel Ashdown, research analyst with Juniper. “The continuation of the iPhone 4 and 3GS in effect positions the company’s handsets at a range of price points, without losing their premium image.”

Taiwan-based HTC has doubled its shipments year-on-year in Q3 to 13.2 million overtaking Blackberry-maker RIM (11.9 million, down 8% y-o-y). Meanwhile, Nokia’s shipments improved q-o-q, after two successive declines.

“With the Finnish company’s first Windows Phone 7 handset coming out, things may be looking up for Nokia,” Juniper said in a release. “In Q3 the company shipped 16.8 million smartphones, up slightly from the 16.7 million in Q2.”

A free whitepaper ‘The Smartphone Opportunity’ and further details of Juniper’s report, ‘Smartphone Evolution Strategies: Premium, Standard & Economy Markets 2011-2016’ is available at www.juniperresearch.com.