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Small Business Saturday opens doors to business owners to be forward thinkers. Local mapping helps them achieve that by using easy mapping tools to create a strategy, invite customers, and promote the business.
NAPERVILLE, IL, November 26, 2014 /24-7PressRelease/ -- In 2010, to support local small businesses, American Express started what is now known to the entire world as Small Business Saturday. Strategically placed between Black Friday and Cyber Monday, the event is expected to have more entrepreneurs participating and millions of shoppers supporting. The 5-year old event is expected to ignite ideas on how business owners can be forward thinkers. They should take advantage of the event to participate and be known to the target market as an established company that they can rely on.
Mapline makes this easily achievable. For 5 years, its mapping tools become trusted partners of entrepreneurs to attract more customers and increase sales. Here are some useful ways on how a mapping software can help:
Local Mapping to Create a Strategy
Success in sales and marketing does not happen overnight. It should start by knowing the customer and the competition. Local mapping is the key to learn about everything there is to know in half the time. With only a few days left before the big event, Mapline offers easy-to-use analytic tools to help small business owners really understand their customers and develop a strategy that will appeal to them. View a map of customers' addresses along with other related factors like competitors and local landmarks (restaurants, shopping malls, et.al). To make the data visualization more powerful, Mapline assigns each data set with different map markers. When all the data sets are shown on the map, it reveals highly significant information about the connections between each set. The information should be the basis of creating a strategy targeted mainly on a local setting - what the customers really need.
Local Mapping to Invite Customers
When customers' address locations are viewed on a map, small businesses can identify new ideas on what the real needs of the customers are. From there, they can immediately do something to improve their service or offer more products that will target the customers' needs. Another mapping tools that can help small businesses to invite the customers to do business with them are the different features of draw pad. Users can target specific areas for enhanced analysis to learn more about their customers. Each vicinity can be assigned to different sales person so they can concentrate on how to invite local shoppers on their assigned area.
Local Mapping to Promote the Business
Here are some mapping tools that are mostly used to promote the business:
Map Sharing - Users can share the maps to their customers and clients in just one click.
Map Embedding - Experts reveal that when maps are embedded on the website, customers are more likely to go to the exact retail store. Provide detailed information like the driving distance, other landmarks, store hours, contact number and Retail Store Manager so people would feel more welcome and do business.
Territory Mapping - Mapline offers hundreds of territory sets for local mapping. When users create maps of different zip codes, cities or counties, they are able to tailor-fit their business promotion in local events.
Do not be contented by just slapping promotional stickers during the event. Push the bar a little higher and be a forward thinker! Interested in maximizing the Small Business Saturday event? Visit Mapline today at https://mapline.com.
Mapline develops tools to transform analysis into a visual experience. It's mapping technology is one of the most powerful ways to visualize data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or mitigate market risks. Mapline leads in data simplification and presentation and is committed to delivering the tools businesses need to outpace competition.