Connections +
News

Parks Associates: Over 650 million households worldwide will have broadband by end of 2013

Parks Associates this week announced a new white paper at the 2013 International Consumer Electronics Show (CES) in Las Vegas that features the firm's analysts addressing key trends reshaping the connected home.


January 10, 2013  


Print this page

Parks Associates this week announced a new white paper at the 2013 International Consumer Electronics Show (CES) in Las Vegas that features the firm’s analysts addressing key trends reshaping the connected home.

The research firm stated that broadband penetration will exceed 650 million households worldwide and nearly 430 million households worldwide will have a data network this year.

Trends, Technologies, and Ecosystems: Evolution of the Digital Home cites strong consumer demand for new technologies and devices, but shows consumers are reluctant to incur additional service fees, especially as they receive multiple offerings from many different providers.

“In our research, we are seeing consumers demand a clear value proposition on core functions before they start adding additional features,” said Stuart Sikes, president, Parks Associates. “To remain competitive, service providers and CE manufacturers must ensure their core offerings remain relevant to the connected consumer.”

To download this white paper, go to www.parksassociates.com/digitalhome.