August 9, 2015
Waterloo, Ont.-based OpenText has been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management report published recently that evaluates 19 Web Content Management (WCM) vendors.
According to the Gartner report, “interest is growing in WCM across a broad spectrum of contexts…a rapidly growing number of enterprises and midmarket organizations are raising their expectations of the digital channel. They are seeking to connect successfully with target audiences and engage these audiences with highly contextualized, cross-channel experiences.
“Multiple areas of focus are now converging around WCM, allowing organizations to achieve their ambitions for customer satisfaction, marketing, CRM and digital commerce by including WCM in the mix. In relative terms, this trend has only just begun and Gartner expects that the popularity of WCM will continue.”
The report also notes that, “the WCM market continues to benefit from factors such as highly mature technology, the ease with which non-IT professionals can access and use the technology and the highly ambitious goals of line-of-business users’ digital strategies. These factors have fueled annual growth of more than 11%, and in 2014 the market achieved total software revenue of US$1.4 billion.”
OpenText Web Experience Management is a scalable Web content management system, within the OpenText Experience Suite. OpenText Experience Suite is part of the OpenText Enterprise Information Management (EIM) platform.