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Mobile number portability not cutting it: Analysis

Research and consulting firm Analysis today issued a report that questions the value of mobile number portability.


January 12, 2007  


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Research and consulting firm Analysis today issued a report that questions the value of mobile number portability.

In an effort to enhance competition and improve customer satisfaction, telecoms regulators in many countries worldwide have already introduced MNP, but flawed implementation has led to very low take-up, Analysis says.

Key findings from the new report, entitled Mobile Number Portability: strategies for operators and regulators, include:

* MNP has been in place for several years in many countries, yet despite the high level of churn in the mobile industry there are few examples where more than 10% of mobile numbers have been ported.

* Many MNP solutions have significant barriers to customer take-up, such as high charges for porting a number, long delays before porting takes place, limitations to data services after number porting, and sheer lack of awareness that MNP is available.

* Contrary to popular belief, MNP does not necessarily increase long-term churn or cause price competition. MNP can be a major benefit to mobile operators if implemented well and some have achieved significant market share growth by embracing it.

“One of the biggest barriers to MNP is that customers do not realize it is available,” says co-author Alastair Brydon. “Even with the best technical solutions and processes in place, if regulators and operators do not publicize it then it will fail.”

Further information is available at www.analysis.com.