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Internet usage fuels unstoppable rise of FOMO, says Tata


October 2, 2014  


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According to Tata Communications Ltd., over 2.5 billion people are connected to the Internet today, a third of the world’s population. By 2020, the number of connected devices is expected to rise to 26 billion. Internet use and dependence has risen to a point where ‘Fear of Missing Out’ or FOMO, often associated with modern technologies and social networking services, has become a global phenomenon.

Research conducted by Tata  reveals 64% of global citizens experience FOMO when without Internet access. The survey report titled, ‘Connected World II,’ reveals responses of more than 9,400 people across six countries: France, Germany, India, Singapore, the U.S. and the UK, and offers insights into people’s behavioural associations, technical understanding and emotional connections to the Internet.

Some of the key findings include:

* 64% of respondents admit to ‘Fear of Missing Out’ (FOMO) when not connected to the Internet, with Asian respondents leading in displaying negative emotions at 80%

* Global users are willing to renounce different activities for an Internet connection, but alcohol (28%) seems to be the top trade-off closely followed by television (26%)

* Nearly a third of the world’s Internet users spend six hours or more per day actively using the Internet

“The Internet has truly changed the way we function,” said Julie Woods-Moss, chief marketing officer and CEO of Tata Communications’ Nextgen Business.

“As technologies evolve and adapt, there is a huge potential for the Internet to affect different aspects of life, economy and society. The use of these technologies will continue to expand in unexpected ways, and organizations will need to continuously explore, adapt and embrace new digital realities to thrive in.

“A better understanding of the Internet is likely to improve the appreciation of the Internet and its capabilities leading to new and innovative ways to incorporate digital resources into daily activities.”