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Improved business outlook set for 2010 despite concerns about shape of recovery, Deloitte poll finds

More than half (57%) of chief financial officers expect improved business conditions in 2010 although they are...


October 14, 2009  


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More than half (57%) of chief financial officers expect improved business conditions in 2010 although they are concerned about the shape of economic recovery, according to a poll conducted at Deloitte’s “CFO Vision 2009: Standing Tall in Challenging Times” conference.

 

Senior finance executives also believe they must continue to look for growth opportunities during these times through strategic acquisitions, although they are uncertain about the type of economy they will complete those deals in during the next few years.

 

“Perhaps the most significant uncertainty is the continuing fallout from last year’s financial crisis; however, you need to keep in mind that your goal for investors and analysts is to see your company’s future the way you do and to keep their confidence and trust for the road ahead,” Barry Salzberg, chief executive officer, Deloitte LLP, told conference attendees.

 

“Getting through this period will also require managing receivables even more carefully, and monitoring suppliers that may not have the resources to survive. Having a ready-list of alternatives — for credit and components — is a wise precaution.”


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