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IBM launches consulting practice for cognitive business


October 8, 2015  


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IBM Corp. this week launched what it called “the industry’s first consulting organization dedicated to helping clients realize the transformative value of cognitive business.”

The company said the new practice draws on the expertise of more than 2,000 consulting professionals spanning machine learning, advanced analytics, data science and development, supported by industry and change management specialists to accelerate client journeys to cognitive business.

According to IBM, cognitive represents an entirely new model of computing that includes a range of technology innovations in analytics, natural language processing and machine learning. Industry analyst firm IDC predicts that by 2018, half of all consumers will interact regularly with services based on cognitive computing.

“Our work with clients across many industries shows that cognitive computing is the path to the next great set of possibilities for business,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Clients know they are collecting and analyzing more data than ever before, but 80% of all the available data — images, voice, literature, chemical formulas, social expressions — remains out of reach for traditional computing systems. We’re scaling expertise to close that gap and help our clients become cognitive banks, retailers, automakers, insurers or healthcare providers.”

A survey of more than 5,000 C-suite executives to be released this fall by IBM’s Institute for Business Value (IBV) finds that executives from the highest-performing companies place significantly greater priority on cognitive capabilities than peers in market-following enterprises

The new practice will also draw upon the exclusive computational reasoning and learning capabilities of IBM Watson, which represents a $1 billion investment to advance cognitive innovations across industries.  IBM will train another 25,000 IBM consultants and practitioners on cognitive computing this fall.