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IBM commits $100 million to initiative that ‘fuses strategy, data and design’


March 28, 2014  


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IBM Corp. today announced plans to commit more than US$100 million to expand its consulting services capability, which it said will “help clients with experience design and engagement.”  As part of the investment, the company will open 10 new “interactive experience labs” around the world and plans to add 1,000 employees to create new, personalized models of engagement through data and design.

Located in Bangalore, Beijing, Groningen, London, Melbourne, Mexico City, New York, Sao Paulo, Shanghai, and Tokyo, the new labs provide clients with the opportunity to work side-by-side with researchers and consultants as well as experts in experience design, mobile and digital marketing.

There are currently four existing labs in Toronto, Boston, Chicago and Atlanta.

The multi-discipline teams analyze business challenges and jointly create product sets that integrate next-generation mobile, social, analytics and cloud technologies. IBM plans to open additional labs in the future to support the global demand for data-driven experiences.

“There’s no longer any real distinction between business strategy and the design of the user experience,” said Bridget van Kralingen, senior vice president of IBM Global Business Services.   “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere, and the quality of that experience is entirely dependent on the use of individualized information.”

Further information is available at www.ibm.com.


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