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Economy Driving Midsize Firms To Work Smarter, Leaner, IBM Study Reveals

A new study by IBM Corp. of midsize organizations in 17 countries reveals that companies have not been deterred from their plans for strategic IT initiatives, which range from information management a...


July 1, 2009  


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A new study by IBM Corp. of midsize organizations in 17 countries reveals that companies have not been deterred from their plans for strategic IT initiatives, which range from information management and security management to social media and cloud computing — despite a clear recognition of the need to cut costs in a difficult economy.

Conducted in April-May, “Inside the Midmarket: A 2009 Perspective” study reveals five key trends:

1. The highest-priority technology solution, chosen by 75% of respondents, is Information Management

2. The most pressing business challenges include increasing efficiency and productivity (80%), improving customer care (74%) and better use of information (72%)

3. The impact of the economy on IT budgets has caused 53% to actually increase or re-prioritize their spending, with 37% reporting a decrease

4. Despite the economy, more than two-thirds of those surveyed are planning or cur- rently implementing their top IT priorities

5. A majority of firms view their primary IT provider as a technology advisor or IT and business consultant, with 25% seeing the relationship as purely transactional

Information management was ranked as the most critical IT priority for improving business performance by the largest majority of participants. At a time when digital information is growing every day at a rate eight times the volume housed in all U. S. libraries, organizations need smarter ways to cope with today’s increasing information overload by turning this data into real intelligence.

“In spite of tough economic conditions and concerns about lack of implementation skills, they are continuing to invest and plan against their key IT projects to support their business goals,” said Marc Dupaquier, general manager, IBM Global Midmarket. “This study clearly shows that midsize companies, which we believe will be the engines that lead us back to economic growth, are being cautiously optimistic and proactive.”