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EMC survey reveals Big Data adoption trends

EMC Corp. this week released the findings of a survey that asked IT decision makers in North America for their perspective on the challenges and opportunities that Big Data and IT transformation and related skills can present to their companies.


September 18, 2013  


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EMC Corp. this week released the findings of a survey that asked IT decision makers in North America for their perspective on the challenges and opportunities that Big Data and IT transformation and related skills can present to their companies.

The North American results will be added among the 36 country-level survey results being collected through EMC Forum events taking place around the world between June and November 2013. The series will conclude with an announcement of the global results in December.

In North America, Big Data is giving rise to markedly improved decision making and is having a significant impact on companies competitive differentiation and ability to avert risk, EMC said in a release.

Findings included the following:

* 86% of North American businesses surveyed reported that better uses of Big Data will lead to better decision making.

* 57 % of respondents believe that Big Data will be a key factor in determining winners and losers in their industry.

* 24 % have already achieved a competitive advantage as a result of Big Data analytics technology.

* 57 % believe that those industries that succeed will be the same ones using Big Data tools.

In addition, 26% of companies surveyed have no current plans for implementing Big Data technology.

While budget was the most important factor for overall business decision making, the most common reasons cited as inhibitors to Big Data adoption were: no clear business case (35%), business culture unready for Big Data (29%) and lack of understanding about what Big Data can accomplish (19%), EMC said.