May 2, 2016
Dell Inc. and EMC Corp. today revealed that upon the close of their pending transaction, the combined line of businesses will be called Dell Technologies. Dell Technologies will include the brands, companies and capabilities reflected across the current Dell and EMC portfolios.
Dell chairman and CEO Michael Dell made the announcement during a keynote presentation at EMC World in Las Vegas.
Dell Technologies will comprise the combined enterprise infrastructure businesses of Dell and EMC, the PC business and affiliated businesses including VMware, SecureWorks, Pivotal, Virtustream and RSA.
Dell also noted that Dell and EMC share similar cultural and intellectual skill sets, complementary product lines, and a focus on driving the best customer and partner outcomes.
“Dell EMC” will be the name and sub-brand for the company’s enterprise business. This includes products and offerings sold directly and through the channel to business and institutional customers.
The Dell-EMC integration team is currently working on the visual identity for the new company and its sub-brands. That visual identity will be revealed when the transaction closes later this year
Rory Read, chief integration officer at Dell, said at a press conference that the overlap between the two organizations is minimal.
“We are right on schedule in terms of the integration,” he said.
Further coverage of EMC World 2016 will appear in the May-June issue of Connections+.