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Cloud computing creating rise in IT spending, IBM study finds

More than half of mid-size companies are planning to increase their IT budgets over the next 12 to 18 months, according to an IBM global study of more than 2,000 midsize companies representing more than 20 countries.


January 18, 2011  


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More than half of mid-size companies are planning to increase their IT budgets over the next 12 to 18 months, according to an IBM global study of more than 2,000 midsize companies representing more than 20 countries.

As a result, these companies are investing in a wide range of priorities including analytics, cloud computing, collaboration, mobility and customer relationship offerings.

“Inside the Midmarket: A 2011 Perspective,” commissioned by IBM and conducted independently by KS&R, Inc., found 70% of midsize companies are actively pursuing analytics technology to better understand their customers, make better decisions and become more efficient.

The study also shows growing adoption of cloud computing among midsize firms, with two-thirds either planning or currently deploying cloud-based technologies to improve IT systems management while lowering costs.

“The survey findings show that midsize firms are tackling a new set of opportunities to advance their role as engines of economic growth,” said Andy Monshaw, General Manager, IBM Midmarket. “When we spoke to midsize firms 18 months ago, most were focused on reducing costs and improving efficiencies. Today, the conversation is also about expanding their business, connecting with customers and gaining greater insights.”