The CEO of British Telecom Wholesale today urged the telecommunications industry to respond to the challenges of a...
February 21, 2005
The CEO of British Telecom Wholesale today urged the telecommunications industry to respond to the challenges of a radically different communications landscape dominated by convergence and IP.
Speaking to delegates attending the 21st Century Communications World Forum in London, Paul Reynolds said that with the dawn of the IP age, the telecommunications industry finds itself at a decisive moment.
The choice for operators worldwide is whether to adapt their technology and business models to support fully converged, IP based services, or stand still and risk being "relegated to commodity players," he said.
Reynolds said that amidst a tough market for communications services, where carriers and services providers face declining margins and revenues, they must make the bold transition from selling simple capacity to providing a full portfolio of ICT services in order to survive.
The winners in the new digital networked economy will be those players that can "create smart applications that the market wants and is willing to pay for."
"We are facing the fourth major wave of innovation in our industry and it will require change on a massive scale," he said. "There are real opportunities and threats.
"Embracing the IP future requires large scale investment and the adoption of new skills; it poses a gargantuan operational challenge and will require new behaviour."
Reynolds unveiled a vision of the 21st Century Network where customers have full control over the services they receive by being able to customize, personalize and change services in real time.