December 17, 2014
BlackBerry Limited today launched the BlackBerry Classic, a smartphone the company said is built to meet the needs of “productive people who appreciate the speed and accuracy” that can be found with a physical QWERTY keyboard.
“We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day and that feedback led directly to the development of BlackBerry Classic,” said John Chen, executive chairman and CEO at BlackBerry.
Although familiar in appearance, BlackBerry Classic upgrades the BlackBerry Bold 9900 experience with three times faster browser, 60% more screen space and 50% longer battery life, the company said in a release.
The company also announced an expansion of its enterprise application ecosystem available on the BlackBerry Classic, including partnerships with Aderant, Bighand Inc., Bloomberg LP, Box Inc., CellTrak Technologies, Cisco Systems Inc., Entrust, GoldCare, InterAct, Onset Technology, Rekoop, Salient Federal Solutions and SAP.
The growing catalog of enterprise applications focused on specific industries including healthcare, financial and professional services, the company said.
The BlackBerry Classic is now available through local carriers around the world and online through ShopBlackBerry.com and Amazon.com.