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AT&T to embark on major mobile app initiative

AT&T Corp. today announced plans to introduce five new devices from Dell, HTC and Motorola based on the An...


January 6, 2010  


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AT&T Corp. today announced plans to introduce five new devices from Dell, HTC and Motorola based on the Android platform.  

 

The company also unveiled a major initiative to expand mobile applications beyond smart phones to more mobile phones and spur future app development for emerging consumer electronics devices and enterprise and small business workplaces.

 

At the 4th annual AT&T Developer Summit in Las Vegas, executives outlined the following:

 

* An agreement with Qualcomm to standardize apps development for mid-range Quick Messaging Devices using the company’s BREW Mobile Platform

 

* A new AT&T SDK (software developer kit) to help developers begin to develop apps for these devices

 

* Future initiatives to enable developers to create more apps for AT&T’s U-verse TV platform, emerging consumer electronics devices, and businesses

 

* A new AT&T Virtual Innovation Lab and two new Innovation Centres, which will help developers and spur apps development

 

“Applications help consumers realize the full value and benefits of mobile broadband networks, services and devices,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets.