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Accenture study looks at upside of investing in digital technologies

New research from Accenture reveals that companies that invest in digital technologies and improving customer experiences are able to identify new growth opportunities and enhance performance. The research report, High Performers in IT: Defined...


November 8, 2013  


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New research from Accenture reveals that companies that invest in digital technologies and improving customer experiences are able to identify new growth opportunities and enhance performance. The research report, High Performers in IT: Defined by Digital, features insights from senior IT executives in more than 200 global companies across a range of industries. It also shows that high performers devote 55% of their IT budgets to delivering strategic capabilities that support growth and business performance. Their counterparts; however, invest only 37%.

Moreover, five times more businesses (50%) that excel in their use of IT, look beyond a narrow IT lens to consider broader business implications – social, economic and geopolitical factors – as part of their strategy and planning.

Accenture’s research found that the adoption rate of key technologies, including cloud computing, analytics, social, mobility and security, was greater across-the-board for companies that excel in their use of IT than their counterparts. According to the research, these companies have recognized and embraced the transformational impact of digital IT to create new products and services that supports growth.